How We Give Back: Coffee For Courage™

We’re delivering premium local craft coffee to brave men and women on the front lines…bringing our troops a taste of home, one cup at a time.

“Among the numerous luxuries of the table…coffee may be considered as one of the most valuable. It excites cheerfulness without intoxication; and the pleasing flow of spirits which it occasions…is never followed by sadness, languor or debility.” 

- Benjamin Franklin

BE A FORCE FOR GOOD IN THE WORLD

A note from the founders of Javaya

We founded Javaya with the simple goal to deliver the freshest local coffees from roasters around the US to coffee lovers near and far. But we also share a mutual passion to “ask more of business” – a term coined by the business school where we met (Go Irish!). To us, this means using the platform we created to do good for others. Through Coffee For Courage™, we plan to make the lives of those putting everything on the line for us a little bit easier by bringing them closer to home one cup at a time.

– Nick and Jasen

 

WHY WE GIVE

Tens of thousands of miles from home, and surrounded by danger at every turn our troops are risking their lives in order to preserve ours. “Being deployed is part of the job for anyone in the military,” says Andrew, former US Army Special Forces, "and that means missing birthdays, anniversaries, births, deaths, and countless other opportunities to make memories with loved ones. Being deployed can make even the most seasoned service member homesick."

It’s the small reminders of home that – in those moments – keep Andrew and his team in elevated spirits. But those reminders are hard to come by, in some of the remotest regions of the world where constant resupply is too dangerous. In fact, the vast majority of the “comforts of home” never make it to these troops for logistical reasons. Sensing that there must be a better way, we launched Coffee For Courage™.

 

WHY COFFEE?

Coffee is one of the simple pleasures that remind our brave soldiers stationed around the world of the comfort and relaxation of home.  It’s one of those little things that many Americans take for granted. But very rarely do our soldiers get the opportunity to escape the stresses of an incredibly challenging job with a great cup of coffee.

Says Andrew: "When I was deployed, my morning coffee was my time to remember home. It was a time to mentally escape the chaos of war and the stress of deployment."

 

COFFEE FOR COURAGE™

Javaya is partnering with local coffee roasters, military combat veterans, local businesses, and the military to bring the absolute best small batch premium local coffees directly to troops on the front lines around the world. Andrew puts the mission best: "Donating to Coffee For Courage™ helps give members of the military a taste of Home and can literally help them make it through a deployment."

Donations helps ensure that a constant supply of coffee is reaching troops stationed overseas. Opportunities for you to donate will be coming soon!

 

OUR PARTNERS MAKE IT ALL POSSIBLE

Javaya is a craft coffee marketplace, which gives us the unique honor of working with some of the best local coffee roasters in the US. Some of the roasters we’ll be partnering with on this program include Metropolis Coffee Company.  Here’s how it works:

  • Coffee for Courage™ participating roasters have generously agreed to provide coffee at zero profit to support the Coffee for Courage™ initiative
  • Using our veterans and military contacts, such as Airmen at Davis-Monthan AFB (Tuscon, AZ) we will be able to get the coffee in the hands of troops before and during their deployment
  • Deployed military members will take it from there – they will receive and distribute shipments directly to their brothers and sisters on missions to the front lines

Hopefully through great tasting local coffee, Javaya can do our little part to make their lives better as we “ask more of business”.

COFFEE FOR COURAGE
BRINGING OUR TROOPS A TASTE OF HOME…
ONE CUP AT A TIME