Groundswell's brand is inspired by the true story of Ernest Shackleton's trans-Antarctic expedition. "fortitudine vincimus" (by endurance we conquer) is the company mantra.
Groundswell has three coffee shops located in Chicago, including Ravenswood, Lincoln Square and West Loop. Several of Groundswell's shops feature equipment exclusive to Chicago (and in some cases the United States), such as a pair of "Oji" Japanese Kyoto-style slow drippers and "Silodesign Paris" pour overs. Our coffee is roasted in small batches on a Diedrich IR-5 roaster, combining experience and technology to create consistent and repeatable roast profiles.